![]() This innovative chronograph featured a rotating bezel and received its name from one of Heuer’s discontinued dashboard stopwatches. This made Heuer the first Swiss watch to travel to space. In 1962, Heuer released the Autavia. Later that year, the world watched as American astronaut John Glenn wore a Heuer stopwatch aboard the Mercury Atlas 6. Jack Heuer gained control of the company after buying his uncle’s shares. The Carrera Panamericana also inspired one of the world’s most iconic models: the Carrera watch.ġ962 was a big year for the Heuer brand. Porsche named their iconic 911 after the Carrera race, as well as their four-door Panamera. Despite its bloody history and incredible danger – or perhaps in part because of it – the Carrera Panamericana became something of a legend among racing enthusiasts. These marked first of 27 people who lost their lives during the race’s five-year history. Three competitors and one race spectator died during the first event. From its very first year, the Carrera race earned a reputation for danger. It also attracted the who’s who of car manufacturers, from Cadillac and Oldsmobile to Porsche and Alfa Romeo. took part, as did Italian Formula One racers Piero Taruffi and Felice Bonetto. The first Carrera race attracted the crème de la crème of international racers. to Ciudad Cuauhtémoc in the south of the country. It covered 2,170 miles from Mexico’s northern border with the U.S. The Carrera: The Race, the Watch, the Iconįrom 1950 to 1954, the Carrera Panamericana was a border-to-border road race along the new Pan-American Highway. We look at some common models and prices, original vs reissue, and the Carrera Panamericana. ![]() Today, the TAG Heuer Carrera watch is one of TAG’s most popular watches. First launched at the Basel Fair of 1963, the name comes from the notorious Carrera Panamericana. The Carrera watch was his initial venture. After taking over the Heuer brand in 1962, Jack Heuer set his sights on the world of motor racing.
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